Our good friends and partners at Twitter invited us to their sweet HQ for Cannes to share a secret.
I couldn’t get much out of them until we arrived for the big reveal.
And it was about the billboard that one cannot miss on the Palais.
We’ve seen all kinds of social curation before, but seeing a huge board like this become a living, breathing, 3D presence was new, very cool and unmistakably impressive.
From our guys, Tom Spano and Tom Thai:
When a major event happens in real life, it also happens live on Twitter. #CannesLions is the year’s biggest event for the creative community and we wanted to help share the festival’s sights and highlights with everyone here.
We started working on our Cannes activation months ago. We wanted to do something that showcases all the conversations that happen on Twitter when a major event like #CannesLions takes place.
So we ended up with what is an ordinary billboard by day, but comes to life with Twitter conversations about Cannes Lions by night.
We mounted a Barco 2K40 projector on the rooftop of the building across the street and spent a couple of months building a 3D visualization system with help from a great little Brooklyn shop, Incredible Machines.
The system pulls in Tweets about #CannesLions and projects them on the billboard each night when the sun goes down.
We hope everyone in Cannes enjoys this living billboard.
Yes. Enjoy it.
We know that we do.